Celebrating 40 years of innovation for brands!

JCDecaux Luxembourg is celebrating its 40th anniversary this year! Since its creation, JCDecaux Luxembourg has always been at the forefront of innovation and adaptation. To celebrate this milestone and underline its ongoing commitment to remaining relevant to consumers and advertisers, JCDecaux is launching an out-of-home (OOH) campaign visible in the streets of Luxembourg, on digital screens in shopping centers and in train railway stations from 9 to 15 July 2024.

The campaign uses simple, familiar words to illustrate changes in a number of business sectors, such as the switch from petrol to diesel, and then to hybrid and electric cars. It's a real plunge into 40 years of developments and innovations for the brands. 

In this way, JCDecaux Luxembourg wants to show both the general public and the advertising market that it has always been there to connect brands to consumers, while continuing to evolve and innovate to remain more relevant than ever.

40 years of innovation. 40 years of out of home advertising. 40 years of smart OOH!

Over four decades, JCDecaux has brought to life thousands of advertising campaigns, each reflecting changes in our society, our lifestyles and our consumer habits. Always at the forefront of innovation, JCDecaux has been the preferred partner of brands, anticipating trends and offering innovative solutions in the field of out-of-home advertising.

Today, JCDecaux's offer extends well beyond traditional bus shelters. With the 100% electric self-service bicycle service, Vel'oh!, in collaboration with the city of Luxembourg, and an advertising presence in all the Grand Duchy's train stations and in the largest malls, advertisers benefit from unprecedented flexibility on 100 digital screens. Digital makes OOH more effective than ever.